Everything worth reading first
Guides for running a campaign, reference for understanding where money goes, and the documents that explain how CharitMe operates.
Learn
Start here if you are running a campaign or deciding where to give.
Fundraising guide
The six steps to a funded campaign, in the order you actually take them — plus what goes wrong most often.
Impact education
How giving works, why “% to programmes” is a weak signal, and how to read a campaign critically.
Glossary
Fundraising terms defined as they work on CharitMe, not in the abstract.
How it works
The product end to end, for fundraisers and donors.
Data & transparency
What we publish about ourselves, and how each figure is produced.
Reports & research
Platform figures read live from the database, and how each one is produced.
Impact map
Where campaigns are running and what they fund, counted by place and cause.
Transparency centre
Our fee model, how donor money is handled, and the parts that are unflattering.
Fees, in full
Every charge a donor or fundraiser can encounter, by payment method.
Trust & safety
What we verify, what we cannot, and how to report a concern.
For organisations
Latest from the blog
How to write a campaign story donors trust
Structure, proof, and emotion — the three ingredients that help supporters understand the need in under thirty seconds and feel safe giving.
Five updates that keep donations moving after launch day
Campaigns that post updates raise dramatically more than those that go quiet. Here is the update cadence and the five formats that re-activate donors.
What donors look for before giving (and how to show it)
Donors run a quiet checklist before entering a card number. Pass it and conversion doubles; fail one item and most quietly leave.
Still have a question?
The help centre covers the questions we get most, and a person answers the rest.